Instagram used to be a platform just to show your life and happy moments to your friends, but nowadays it became much more than that. It is used for marketing purposes, sales, art, and more. With today’s audience getting used to content being placed in different posts, it has become essential for marketers and business owners to optimize their posts for maximum reach and likes. To make optimized posts one must understand the Best Time to Post on Instagram in 2022 for the best outcome.
Best Time to Post on Instagram in 2022 — A 2.2 Million Posts Research
To make sure the posts get the likes and reach, people must understand when the peak time is and make sure it is ready by that time! According to a research done by Brand Mentions, the best time to post will be on Wednesday, between 6 to 9 AM. For Saturdays and Wednesdays, the participation rate is twice compared to other days of the week. Within that time, the peak time to post is Wednesday at 7 PM. This will give the posts maximum reach before their audience go to sleep.
Sosyal Medya Paylayim Saatleri 2022 — Internet Halleri Research
Internet Halleri also completed a research related to the Best Time to Post on Instagram in 2022. Their research states that the peak engagement goes up to 30% higher on Sundays. For example, at 6 PM the engagement rate goes up to 30%, making the best time to post on Sundays 6 PM, while the worst time to post on Sundays is 5 AM, where the engagement rate is 28%. Since majority of people are off work on Sundays, the research also mentioned that Sunday is a good day to gain new followers. The peak times to post in the weekdays according to their research are 11 AM, 4 PM and 5 PM.
In conclusion, to get the most out of Instagram posts the best day to post for highest engagement and reach is Wednesday because of the time and the day. The time to post should be between 6 to 9 AM and the peak time is 7 PM. On Sundays to gain more followers, 6 PM is the time to post, and during the weekdays, 11 AM, 4 PM, and 5 PM is the peak times.
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