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In 2021, it’s more important than ever to use the optimal time to best utilize resources in a productive way. As an Instagram user, timing is absolutely critical. Knowing the best time for posting to Instagram can help you reach more of your followers and improve engagement.

What is the Best Time to Post on Instagram?

The best time to post on Instagram is usually two hours before or after “peak usage”. Peak usage typically happens around lunchtime or in the evening, when people are more likely to be using the platform. Depending on your audience and the timezone they are in, the exact time can vary. For example, an audience that primarily lives in the US Pacific Timezone should post around 1:00 PM on Monday, while an audience in the US Eastern Timezone should post around 10:00 AM. It’s also important to consider holidays, as people often don’t check their phones as often due to special events and gatherings.

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It’s also essential to consider your own habits and the habits of your followers. Regularly look through your Instagram feed and take notes when activity is especially high- take into account the time of day, the day of the week, and the type of post. After a few weeks of observing, you should have a better idea of when your audience is most active, and you can adjust your posting schedule accordingly.

Best Times to Post on Instagram Reels

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Instagram Reels are one of the newest features and it has already been achieving major success. The longevity of Reels will depend on the creator to take advantage of optimal posting times to maximize engagement. Research and development has found that the best times to post Reels would be either in the morning or the evening to ensure content is seen despite the quick scroll of Instagram users.

When it comes to video content, a study of the best time to post Instagram Reels found that the afternoon is optimal. Additionally, if you have the ability to compare time zones, then post at the local time of 10am, 12pm, and 7pm for peak eyes on your reels.

It’s important to keep in mind that although it’s great to have knowledge of when to post, it is still better to have quality content. It is always more advantageous to plan your posts to coincide with peak usage times, but never sacrifice the message for a time frame. Content will always be the utmost priority.

Keep in mind that timing is essential to making sure your posts reach the right people at the right time, so aim to post your content when you are most likely to get the maximum amount of likes and interaction. By following this advice, you can make sure that you get the most of out of your Instagram posts and reach the most amount of potential followers.

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