For most businesses, the best time to post on Instagram will depend on multiple factors like the location, size and type of audience. To get the most out of social media, it is important to understand when your target audience is online and engaging with content. That’s why it’s valuable to know the global best times to post on Instagram and tailor your strategies accordingly.
What’s the Best Time to Post on Instagram in the UK?
According to ‘Later’, the global best time to post on Instagram for the UK is 7pm on Wednesday. This is the peak time for engagement for British audiences, which could give your content the best opportunity for interaction. If seven o’clock isn’t convenient for you, then other peak times are 10-11am and 5-6pm on Wednesdays and Thursdays.
The Best Time to Post on Instagram Globally in 2019
Social Sauce analyzed fourteen countries to find the best time to post on Instagram in 2019. The study found that on average, weekends received more engagement than weekdays, with 17% higher level than during the week. Most international audiences are engaged from 5pm-6pm, with a peak at 6pm. Saturday, Sunday, and Monday are the highest-traffic days according to the study.
Time zones play an important role on when to post as well. Since Instagram covers a global audience, it can be difficult to figure out when the best times to post are for each region within the various time zones. Therefore, understanding the differences between the international audiences is equally important as understanding the peak hours.
These conclusions can give helpful guidance when planning your Instagram marketing strategy. This can be the difference between your content performing or not. Keeping a log of content ideas and pre-planning your Instagram strategy can ensure that your future content is posted with the best timing and keeping track of analytics should inform any future content.
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