Posting content on Instagram is an effective way to engage with your followers, and the last year has highlighted the importance of connecting with people on social media. While content is important, it’s also crucial to ensure you’re posting at the optimal times so all of your followers have the chance to see it. To help you maximize engagement, here are the best times to post on Instagram, according to research.
The Science Behind the Best Times to Post on Instagram
Since Instagram is a visual platform, it’s more important to know the times your followers are the most active, rather than post when the average user is online. Studies have shown that posting when your followers are online leads to a greater engagement rate, so it’s essential to pick the right times to post on Instagram.
According to research by Iconosquare, the highest engagement rate with Instagram posts is between 9 and 11 am, along with 5 pm. While the times may differ from audience to audience, and some may peak later in the day or slightly earlier, it’s best to test the highest peak times for your own followers.
Optimal Times by Audience
Again, times may differ depending on the audience you’re targeting, but the average audience is more active in the mornings and evenings. Depending on the type of content, you may want to target different audiences based on the time you post – for example, if you have a promotion for a limited time, you may want to target a larger audience later in the day. Also, it’s best to avoid posting late at night or early in the mornings, as your audience engagement rate is usually the lowest.
If you have a larger audience size, it’s important to note that the engagement rate may drop off due to competition. Posting at the right times will help you stand out, as well as get more people viewing your content. Seeing what times your followers are online will immediately help you understand the best times to post on Instagram, but it’s also essential to understand the peak times when a larger audience is online.
Testing Your Content
The key to finding the best times to post on Instagram is to test your content. All audiences are different, and by testing different times and content styles, you can find out the ideal time to capture the attention of your followers. It may take a few tries to get the timing down, but ultimately, you will get the most out of your post if you’re posting at the optimal times.
Posting your content at the right time on Instagram can help you engage with your followers more efficiently, as well as reach a larger audience. To maximize your engagement rate and ensure your content is seen by the most people, keep the average peak times listed above in mind. Testing the results of your posts is also the best way to ensure you’re sharing content when your audience is the most active.
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