With the increasing popularity of social media, it’s essential to know when to post for the best benefit and reach. Different social media platforms have different “best times” to post and the optimal time can be determined by understanding the user-base of each website.
Best Times to Post on TikTok
When it comes to TikTok, weekday engagement is generally higher, with the highest engagement between 4-6 pm. However, user engagement tends to peak on Sunday, so take that into consideration when planning your content. On average, 9-10 am and 12-2 pm are the best time for brands to post on TikTok.
Best Times to Post on Facebook
When it comes to selecting the best time to post on Facebook, the peak day and times vary depending on the type of content you’re sharing. Generally, the best time to post on Facebook is 12 pm during the week and 12–1 pm during weekends. However, content related to events and holidays should be shared outside of these times as they generally get more engagement.
Ultimately, when it comes to posting on social media, timing can be the difference between content being lost in the ether or seen by your target audience. Consider the different platforms you are using and the user-bases for each to determine the best time of day for posting.
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