As a business, you want to expand your social media reach and engage customers. But how do you achieve maximum success? The key is to utilize the best days and times to post on social media. By understanding when your audience is most active, you can better target your content for engagement and higher visibility.
Best Times to Post on Facebook
According to research, the best time to post on Facebook is between 12pm-2pm and 3pm-4pm from Monday to Friday. On Saturdays and Sundays, 11am-12pm and 1pm-3pm offer higher engagement rates. It’s important to consider these times as there can be dramatic differences in engagement depending on when your post is published.
Using the data as well as understanding the best times to reach your target audience allows you to create more effective social media strategies. However, bear in mind that while these times may be seen as optimal, they don’t guarantee success. Factors such as content quality and customer engagement also play a role in the success of your post.
Best Times to Post on Instagram
The best time to post on Instagram is even more varied. Research has shown that the peak time for engagement on Instagram is Mondays between 10am-1pm, 2am-3am and 7-9pm. Overall, the peak engagement is seen from Monday to Thursday from 9am-3pm and on Thursdays and Fridays from 7-10pm.
It’s also worth noting that engagement on Instagram is relatively high on weekends, particularly on Saturdays and Sundays from 11am-1pm. However, it’s important to take note that the optimal times vary depending on your target audience and industry. Furthermore, factors such as content quality, customer interaction, and engagement also play a role in the success of your post.
As a business, understanding the best times to post on social media can provide you with the head start needed to reach more customers and increase engagement. Developing an understanding of the most efficient times to post as well as the optimal topics for each platform will aid in the success of your strategy.
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