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Posting on Instagram can be a surefire way to build your brand and grow your online presence, however it can be difficult to know the best time to post. Posting even one hour too early or too late can mean your message gets lost in the sea of content on Instagram. Did you know that the best time to post on Instagram is on Wednesday at 11am or 1pm?

1. Global Best Time To Post On Instagram

One of the most popular times to post on Instagram is Wednesday around 11am or 1pm. According to research done by “Fashion Artista – Planet Cabral”, the times are based off of the global audience. As the days progress, it’s best to note that the times can change as your post reach more users. Regardless, posting during this peak time will ensure more views, likes, comments, and shares than most other times.

Though this peak time, as identified by global research, is 11am or 1pm, research by “Empire BBK” concluded that the best time to post on Instagram specifically on Wednesday is 11am. It hasn’t been determined why Wednesday varies from the global peak hour, but it could be because the majority of Wednesday users connect to their accounts during that specific hour.

2. Best Time To Post On Instagram On Wednesday Case Study

In this study, it was determined that the best possible time to post your content on Instagram on Wednesday is at 11am. Researchers compared posts at noon, 3pm, 6pm, and 9pm to posts at 11am, and 11am won within the results. The data included the major times users most actively use their phone, meaning that the 11am slot would naturally get more attention than later hours.

When using the global peak hour to post would be beneficial mostly on the days that the global hour is the same as the studied hour, posting at 11am dominates all other times. For that reason, its best practice to post at 11am on Wednesday as opposed to its globally noted peak hour. From these studies, you can understand that studying your own audience can have a lasting effect on your performance and make your posts more successful.

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