TikTok is an increasingly popular social media platform, especially among younger users. It has become the preferred way for people to express themselves and create content that can quickly capture the attention of those who watch it. Posting regularly on this app can result in greater engagement from the community and potentially increase your followers. As a result, you’ll want to have the most successful posts that you can put out and make sure that you’re doing it at the right time.
Posting at the right time can have a significant impact on your success on the app. You don’t necessarily have to be a master at marketing to make sure that your posts hit the spot. Doing something as basic as post when most people are online can make all the difference. And luckily for those of us in the U.K., there’s now data to prove the best times to post.
Data Sources
TikTok Analytics has compiled the available data regarding the best times to post on the app. Two images are provided which showcase when most of the engagement happened. The first image looks at the day of the week and shows that on average the best days to post are Thursday, Friday and Saturday. Meanwhile, the second image showcases the hours and highlights that the peak usage occurs between 9:00 p.m. and 11:00 p.m. in the U.K.
This makes a lot of sense as these are still the traditional nights for socializing. People usually have time after work or school to do what they enjoy and that usually means incudes checking their social media apps. Therefore, it is better to plan content around this time if you can.
The days of the week data is also quite interesting. While there is still activity all the way through to Sunday, it seems that Thursdays and Fridays have the greatest share of engagement. This shouldn’t be too surprising as Friday and Saturday are more sociable nights and tend to draw more eyeballs to the app.
Therefore, it’s clear that if you want to maximise your success on TikTok, the ideal times to post are between 9:00 p.m. and 11:00 p.m. on Thursdays, Fridays and Saturdays. This could be a great way to ensure that your content reaches the widest possible audience.
Of course, it’s also worth noting that content is always the most important factor when it comes to success on any platform. It is often the case that great content can make the time of posting irrelevant, so the focus should still be creating great content. That being said, using the tips that have been outlined could help even more and lead to new users on your feed.
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