Posting at the best times on Instagram is a great way to get the most out of your content. With the variety of days and times to choose from, it can be hard to know when exactly to post for the best results. Fortunately, there is a wealth of information available to help you decide when the most optimal times are.
The Best Times for SocialSauce in 2019
According to data from SocialSauce, the best time to post on Instagram is any day between 9 a.m. and 5 p.m. Monday through Wednesday. The weekends (Friday-Sunday) typically have the least amount of engagement, although there are still some posts that are successful and generate high engagement.
The Best Times for Kicksta in 2020
Kicksta’s findings differed somewhat from those found in SocialSauce’s study. The best times to post were slightly different; Monday through Thursday from 10 a.m. to 12 p.m. and 4 p.m. to 8 p.m. The weekend times are still generally low in terms of engagement. However, the biggest difference was found on Fridays — Kicksta found that posts published on Fridays can be just as effective as those published on other days.
With great impact being seen in just a few hours’ window each day, it’s important to find out when the best times are for your posts in order to maximize engagement. Compiling data is often the best way to determine when the best times to post are, and can help you develop a posting strategy that ensures you get the most out of each post. It’s also important to note that post schedules change over time — what works today may not work tomorrow, so it’s important to keep an eye on the data and make sure you’re posting at the optimal times for your audience.
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