Are you interested in knowing the best times to post on your Instagram account in 2022? According to research done on over two million posts, doing so can help you to reach more people, increase engagement and boost visibility. As such, here’s what you need to know about the optimal posting times for maximum interest on Instagram in 2022.
What Is the Best Time for Instagram in 2022?
If you want to maximize engagement on your Instagram posts, the research recommends posting in the evening at certain times of the day. Specifically, posts published between 8 pm and 9 pm locally performed the best. It’s also recommended that you post slightly later in the evening as well. Times like 10 pm and 11 pm are excellent for increasing engagement.
Even though evening times are the most ideal times to post on Instagram, the research also found that posts made during the afternoon hours can perform just as well. More specifically, those posted between 1 pm and 4 pm are excellent for maximum engagement.
Different Regions Affect Post Performance
When determining the best times to post, it’s important to keep in mind that there are certain regional variations as well. The best times to post in certain countries may also yield different results compared to what has been outlined above. For example, the general recommendation for posting on Instagram in the U.S. is to do so between 2 pm and 5 pm in the evening.
When creating Instagram posts for countries like Bahrain or Iraq, the ideal times to post are from 5 pm to 8 pm in the evening. South American countries like Peru, Chile, and Argentina have the best performance times between 1 pm and 4 pm. It’s clear that regional variations have an impact on the best times to post.
Keep Experimenting and Testing
Although the times outlined here are the most studied and are relatively standard, it’s still important to continue experimenting. Platforms such as Instagram are constantly changing, and as such certain times may become more or less effective by next year. It’s important to keep up with changes and to experiment with different post times. This way, you will be able to have the most success with your Instagram posts.
Knowing the best times to post is essential for those who want to maximize their reach and engagement on Instagram. By understanding the research presented here, and by continuing to experiment with different posting times, you can rest easy knowing that you are making the best of your social media marketing efforts in 2022.
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