Social Media is the most important platform today to market one’s product and their presence. It is vitally important to understand what days and times yield the highest engagement and following, in order to maximize your social media returns. Here are tips from the experts on the best and worst times to post content on Social Media.
The Best Time To Post On Instagram In 2019
If you are looking to increase the following and engagement on Instagram, the best times to post on Instagram fall between 3 pm and 5 pm. The prime times, Monday to Friday, 1 pm to 3 pm, garnered the highest engagement were in the early mornings, 5 am to 7 am. Furthermore, it is important to note that these times are not applicable to all regions and countries as different countries have different cultural dynamics.
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In the same way that different times are applicable to different countries, there are different times where certain industries have higher engagement rates considering their business components. For example, in the accounting industry, Monday mornings have the highest rate of engagement, whereas the tourism industry sees drastic increases in the afternoon time slots. It is important to analyze the competitive landscape in the industry to better understand the rhythm of the market.
Taking the time to analyze and plan your content releases according to the best times to post will not only maximize engagement and followers, but also is a cost-effective action. By understanding the hours and days when posts generate the highest numbers, you can avoid posting during the quieter hours and allocate resources accordingly.
When it comes to social media, understanding the times in which your content is likely to gain the most exposure is a key component to success. Every year the trend changes, so it is important to make sure to check in with the changes every year and plan accordingly.
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